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OVERCOMING THE IMPACT OF COVID-19, QUICK RECOVERY OF SKI INDUSTRY

2021-11-02


When the ski industry's most prosperous Spring Festival holiday of the year came, the sudden new crown pneumonia epidemic had a very heavy negative impact on it. The huge impact of the epidemic on the ski industry has been inevitable with the suspension of snow parks, plummeting income of snow park practitioners, and the loss of downstream service and equipment suppliers. How to improve the ski industry's viability in the non-snow season and how to attract back more consumers in the next snow season has become a question that ski practitioners should think about at this stage.

 

 

However, as the domestic epidemic stabilizes, people's sports and leisure life is returning to normal, for the ski industry, the ski resort is open for business. In recent years, under the guidance of the Beijing 2022 Olympic Winter Games, the domestic ice and snow industry has been stimulated to develop, and all data are on the rise. The China Snow and Ice Tourism Development Report 2020 shows that the number of people involved in snow and ice tourism in China has been rising every year, 61.5% of people have participated in snow and ice tourism, and the number of people involved in snow and ice tourism in China in the 2018-2019 snow and ice season has reached 224 million, which is the first time that the number of people involved in snow and ice tourism in a single snow and ice season in China exceeded 200 million, and in that snow and ice season, the per capita consumption reached 1,734 yuan, which is the domestic Tourism per capita consumption of 1.87 times. Ice and snow tourism has become one of the lifestyles of many people, ice and snow tourism consumption has become one of their regular consumption options.

 

 

China has become the world's largest primary ski market, the ski teaching market is promising, and from the perspective of the whole industry, with the approach of the Beijing 2022 Olympic Winter Games, the ski industry will enter into rapid development. The "Ice and Snow Sports Development Plan (2016-2025)" formulated by the State General Administration of Sports shows that the total scale of China's ice and snow industry will reach 1 trillion yuan in 2025, which will then drive 300 million people to participate in ice and snow sports. And according to the United Nations World Tourism Organization estimates, 2021-2022 ice and snow season in China ice and snow tourism will drive the ice and snow town, ice and snow culture and creativity, ice and snow sports, vacation real estate and other related industries to reach 2.92 trillion yuan in output value.

 

 

The Chinese ski industry will see a big rebound this coming snow season. First, affected by the worldwide epidemic, people who traveled and skied to Japan, Europe and the United States in previous years may not choose to go abroad this year. The number of this group is large and their consumption capacity is strong. If this consumption is shifted back to the domestic ski market, it will be a huge help to the recovery of the Chinese ski industry. Second, skiers can't wait during the epidemic and are eager to get back on the slopes.

 

 

Let's look forward to the Beijing 2022 Olympic Winter Games held jointly in Beijing and Zhangjiakou, China from February 4, 2022 to February 20, 2022!


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